CalFresh Fruit and Veggie EBT Program Returns October 2026: Double Up continues at La Princessa markets
CalFresh Fruit and Veggie EBT Pilot Program is back on October 1, 2026!
The program should remain active through the end of 2026 or while funding lasts. For more information visit: California Department of Social Services: CalFresh Fruit and Vegetable EBT Pilot Project
Grid of produce in plastic bins stacked horizontally on shelf in grocery store
Frequently Asked Questions
How long will the program be available?
The CalFresh Fruit and Veggie EBT Pilot Program restarted on October 1, 2026 and it will be available at participating stores starting through December 2026 or while funding lasts.
Who can participate in this program?
Any person or household receiving CalFresh Food benefits who buys eligible items, fresh fruit and vegetables, at a participating location can participate. Participants will receive a rebate equal to the amount they spend when they complete their purchase.
How much can be earned per month when using this program?
A CalFresh households can earn rebates up to a maximum of $60 per month. This does not mean that each individual person in one household can earn $60/month, the benefits are earned for the household as a whole.
Can incentive benefits be redeemed in a county that is not participating in the pilot?
Yes.
What items are CF&V eligible?
As of August 2023, any fruits or vegetables that meet the following definition are eligible at participating retailers: “any variety of whole or cut fruits and vegetables without added sugars, fats, oils, or salt and that have not been processed with heat, drying, canning, or freezing."
How does redemption of incentive benefits work?
A CalFresh participant can redeem their incentive benefits at any retail location that is authorized to accept EBT. Incentive dollars can be used to purchase any CalFresh eligible item and are not limited to purchasing fruits and vegetables.
My family needs more resources, what do we do?
If you are not already using Double Up Food Bucks at La Princessa markets, consider participating in both programs! Double Up Food Bucks provides a 50% off discount when you buy California-grown fruit and veggie at La Princessa!
If you need emergency food assistance - please visit: Food 2-1-1 Monterey County. 2-1-1 is available 24 hours a day, 7 days a week AND is free, confidential, and available in multiple languages.
The project is made possible by AB 1811 (2018) and supported by the California Department of Social Services.
For more background, visit SPUR’s website.
