Double Up Food Bucks: A win for families & communities
The Double Up Food Bucks program in Monterey County doubles the value of federal nutrition benefits so that families and individuals participating in CalFresh can bring home even more fresh fruits and vegetables. The program has broad benefits: It makes healthy food more affordable for low-income families and individuals, supports economic development through grocery stores, and increases demand for California grown produce.
The Double Up Food Bucks program launched in California in February 2017. It is based on a model pioneered by the Fair Food Network in Michigan in 2009 and is similar to other healthy food incentive programs in California and across the country.
Since then, the program has significantly expaneded, evolving into a nationally recognized initiative. Today, it proudly serves as an available option for Cal Fresh recipients in Monterey County, offered by participating grocers and administered by Montage Health’s Community Health & Wellness Department.
Core Partners:
FullWell
La Princesa Market’s in Monterey County
El Pueblo Market
El Rey Fresh Produce
Giant Artichoke Fresh Produce
Communication and Outreach Partners:
Department of Social Services
Monterey County Women, Infant, & Children (WIC)
Monterey County Food System Coalition
The project is made possible by a grant through the Gus Schumacher Nutrition Incentive Program (GusNIP) from the CDFA Office of Farm to Fork.
